Frequently Asked Questions
1. About the campaign
1.1 What is behind the exclusive Toblerone Crystal Bars Crafted by Swarovski?
Toblerone has approached Swarovski to craft “The Ultimate Gift” – an exceptionally rare series of hand-made crystal replicas of the original Toblerone chocolate bar, the iconic gift many associate with travel.
It’s a Travel Retail exclusive campaign that, in true Never Square style, brings something unexpected, something beautiful, and something that gives back. Familiar in form. Remarkable in execution. Individually numbered, certified, and utterly one-of-a-kind.
As part of the campaign, a tenth Toblerone Crystal Bar is on display at Paris Charles de Gaulle Airport, France, and can be won through a lucky draw promotion. Eligible purchases made at participating stores in Paris Charles de Gaulle Airport or Paris Orly Airport may be used to enter, subject to the Terms and Conditions.
Nine other Toblerone Crystal Bars are being showcased at pop-up experiences across selected international airports from 1st to 31st July 2026 as part of separate charity auction activities. Please refer to the relevant auction website and terms and conditions for further details.
The campaign also features the limited-edition Toblerone Ultimate Gift Box and a Toblerone Crystal Luggage Tag gift-with-purchase, both embellished with Swarovski crystals and available exclusively in Travel Retail locations throughout the campaign period.
1.2 Why did Toblerone approach Swarovski?
A “Never Square” philosophy unites both brands in pushing boundaries and daring to do things differently. For the first time ever, an iconic Swiss chocolate brand meets one of the world’s most celebrated names in crystal artistry.
Toblerone was born in Bern, Switzerland in 1908. Its triangular shape has made it one of the most recognised silhouettes in the world – for generations of travellers, it has been the gift you always bring home. Swarovski, founded in the Austrian Tyrol in 1895, has spent over a century perfecting the art of crystal cutting, turning precision and light into objects of lasting beauty.
1.3 How long is the campaign for?
The Toblerone Crystal Bar campaign will run throughout the summer of 2026. One Toblerone Crystal Bar can be won through the Paris prize draw promotion running from 23th June to 25th August 2026. Nine other Toblerone Crystal Bars will be showcased in pop-up experiences and separate charity auction activities during July 2026. The Toblerone Ultimate Gift Box and Crystal Luggage Tag will be available in major airports worldwide throughout the extended summer period, while stocks last.
1.4 Will there be a product to buy? Or just a lucky draw? What will the product look like?
There are two products as part of the campaign:
The Toblerone Crystal Bar crafted by Swarovski – an exceptionally rare series of hand-made replicas of the original Toblerone bar crafted with crystals. Each bar is individually numbered and certified. One of these bars is available to be won through the Paris prize draw promotion, while nine others are featured as part of separate charity auction activities.
The Toblerone Ultimate Gift Box adorned with Swarovski crystals is a limited-edition box containing a Milk Toblerone bar, available exclusively in major airports globally.
As an extra bonus at selected airports, a Toblerone Crystal Luggage Tag – crafted with Crystals by Swarovski, is offered as a gift-with-purchase for Toblerone products, subject to terms and conditions.
1.5 Will the products from the campaign be available post-lucky draw? For how long?
The Toblerone Ultimate Gift Box and Crystal Luggage Tag will be available for the extended summer period in major airports globally, while stocks last.
1.6 Is there chocolate in Toblerone Ultimate Gift Box?
Yes. The Toblerone Ultimate Gift Box comes with a Milk Toblerone bar inside.
1.7 Can I still buy a regular Toblerone products during this campaign?
Yes. The core Toblerone range remains available in Travel Retail throughout the campaign.
1.8 Where is the Toblerone Crystal Bar available - in which countries/airports/points of sale?
The Toblerone Crystal Bar is not available for purchase. It is a limited-edition creation crafted by Swarovski for Toblerone.
As part of this promotion, one Toblerone Crystal Bar is displayed at Paris Charles de Gaulle Airport and can be won through this prize draw. Eligible purchases made at participating points of sale in either Paris Charles de Gaulle Airport or Paris Orly Airport may be used to enter, subject to the Terms & Conditions.
In addition, nine other Toblerone Crystal Bars crafted by Swarovski will be showcased and auctioned for charity at selected airports worldwide between 1 July and 31 July 2026. Separate charity auction activities apply to the other nine Crystal Bars.
2. About the bars
2.1 How was the bar made?
Each Toblerone Crystal Bar was hand-made in Austria (100% custom production), under the highest environmental standards. Each Crystal Bar required 140 hours of development and 65 hours of meticulous hand production. Swarovski’s advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by unmatched brilliance, with 546 precisely cut facets per bar.
2.2 How many bars are there?
Ten Toblerone Crystal Bars crafted by Swarovski have been created worldwide. Nine bars are being showcased at major international airports and auctioned for charity. A tenth bar is displayed at Paris Charles de Gaulle Airport and can be won through this prize draw. This Paris promotion is separate from the charity auction and is subject to its own Terms & Conditions.
2.3 Is there any difference between the bars?
Yes. Each Toblerone Crystal Bar crafted by Swarovski is individually numbered and certified.
2.4 What is the size and weight of the bar?
Each Toblerone Crystal Bar weighs approximately 851g and measures 305mm in length (L × H × W: 305 × 49.5 × 55.5 mm).
2.5 Is it edible / food safe?
No. The Toblerone Crystal Bar is not for consumption.
2.6 Is the bar made of real chocolate or crystal?
As the name suggests, a Toblerone Crystal Bar is crafted from Swarovski Crystals, exclusively for Toblerone – it is not chocolate or edible.
2.7 How fragile is the bar?
The Toblerone Crystal Bars are precision-crafted collector’s items and should be treated as such. At 851g, it is a substantial object, but crystal requires more care than everyday materials. It should be handled thoughtfully, kept away from hard surfaces that could cause chipping, and stored or displayed in a stable, secure position. With proper care it will retain its brilliance and 546 precisely cut facets for many years to come.
2.8 Can it be displayed or is it meant to stay in its packaging?
The Toblerone Crystal Bars is very much designed to be on show. Its 546 precision-cut facets were crafted to catch and refract light – keeping it in its packaging would be doing it a disservice. We recommend displaying it in a stable, secure location away from direct sunlight (which can intensify heat through crystal) and out of reach of children and pets. It is a collector’s item built to be seen and admired.
2.9 Does it come with a protective case or stand?
Yes. The Toblerone Crystal Bar is presented in a special box and will be transported in a protective travel case.
2.10 Can I break the bar into pieces like a real Toblerone?
We’d strongly advise against it. Unlike its chocolate counterpart, the Toblerone Crystal Bar is a precision-crafted collector’s item – 851g of crystals with 546 hand-cut facets, the result of 140 hours of development and 65 hours of meticulous hand production by Swarovski in Austria. It is designed to be admired, not snapped. Think of it as the one Toblerone you’ll never want to share.
2.11 What happens if someone tries to eat it?
The Toblerone Crystal Bar is not for consumption or food safe. Any attempt to eat the bar may result in harm, and we strongly advise against this. For the classic Toblerone taste, we recommend the original milk chocolate bar with delicious honey and almond nougat.
2.12 Is it safe to keep around children or pets?
The Toblerone Crystal Bar is a precision-crafted collector’s item and owners are advised to keep it out of reach of children and pets.
2.13 Is it designed to look exactly like a Toblerone bar?
The Crystal Bar is modelled after the original Toblerone bar, replicating Toblerone’s iconic triangular silhouette through Swarovski’s expertise in precision cutting and craftsmanship.
2.14 Does it come with instructions for long-term care?
Swarovski Crystals are a delicate material that must be handled with special care. The owner the of Toblerone Crystal Bar is recommended to observe the following guidelines: Clean the item carefully using a soft, lint-free cloth. Dry it with a soft, lint-free cloth to maximize shine. Avoid contact with hard or abrasive materials or glass cleaners. Avoid impacts (e.g., hitting objects) as these could cause scratches, breakage, dents, or other damage. Neither Toblerone or Swarovski are liable for the condition of the Toblerone Crystal Bar after handover to the winner.
2.15 Can it be insured like a jewellery item?
Owners would need to consult with an appropriate insurance provider.
2.16 Will replacement / repair be available if it’s damaged?
Neither Toblerone or Swarovski are liable for replacement or repair of the Toblerone Crystal Bars upon handover to the winner.
2.17 Who designed the Crystal Bar?
The Toblerone Crystal Bar was designed in alignment between Toblerone and Swarovski. The form is modelled directly on the iconic original Toblerone bar – preserving its unmistakable triangular silhouette down to its exact dimensions. Swarovski then reimagined that familiar shape as a luxury artefact, applying their signature precision-cutting expertise to create 546 individually cut facets that catch and refract light.
2.18 Will more Crystal Bars ever be made in the future?
The Toblerone Crystal Bar crafted by Swarovski is a strictly limited, one-time series of individually numbered and certified bars. There are no plans to produce additional bars. This is a once-in-a-generation collector’s piece – part of what makes it truly ‘The Ultimate Gift’.
2.19 Where can I see the Crystal Bar in person?
The Toblerone Crystal Bar featured in this prize draw is on display at Paris Charles de Gaulle Airport, France, throughout the promotion period, from June 23rd 2026 to August 24th 2026.
In addition, nine other Toblerone Crystal Bars crafted by Swarovski will be showcased at selected international airports between 1st and 31st July 2026:
- Madrid–Barajas Airport, Spain
- Athens International Airport, Greece
- Dubai International Airport, UAE
- Frankfurt International Airport, Germany
- Hamad International Airport, Doha, Qatar
- Indira Gandhi International Airport, Delhi, India
- New York JFK International Airport, USA
- Changi Airport, Singapore
- Zurich Airport, Switzerland
3. About the lucky draw
3.1 How can I enter the prize draw?
To enter the prize draw, purchase eligible Toblerone products worth at least €15 in a participating store at Paris Charles de Gaulle Airport or Paris Orly Airport, keep your receipt, and upload a photo of it on the promotion website before the closing date. Terms and Conditions apply.
3.2 Where can I participate?
Eligible purchases can be made at participating stores located in Paris Charles de Gaulle Airport and Paris Orly Airport. The Toblerone Crystal Bar is displayed at Paris Charles de Gaulle Airport.
3.3 When does the promotion start and end?
Eligible purchases must be made between 23.06.2026 and 24.08.2026. Receipt uploads must be completed by 8.09.2026. Please refer to the Terms and Conditions for full details.
3.4 Where can I find the full Terms & Conditions ?
The full Prize Draw Terms & Conditions are available at: winacrystalbar.com/terms-and-conditions
3.5 Do I need to travel through Paris Charles de Gaulle Airport to participate?
Eligible purchases made at participating stores in either Paris Charles de Gaulle Airport or Paris Orly Airport qualify for entry, subject to the Terms and Conditions.
3.6 Is there an age restriction?
Participants must be 18 years of age or older and legally resident in an eligible country, as specified in the Terms and Conditions.
3.7 Do I need to pay to enter?
No additional payment is required to enter the prize draw. Participants must purchase eligible Toblerone products worth at least €15 and submit a valid proof of purchase.
3.8 How is the winner selected?
One winner will be selected through a random prize draw conducted after the promotion has ended, in accordance with the Terms and Conditions.
3.9 When will the winner be announced?
The winner will be contacted directly using the contact details provided during entry. The prize draw is expected to take place during the third week of September 2026.
3.10 Can I enter more than once?
Yes. You may submit one valid entry per person per day during the Promotional Period. Each entry must be supported by a separate valid receipt meeting the promotion requirements. The same receipt cannot be used more than once.
3.11 Can I buy the Toblerone Crystal Bar?
No. The Toblerone Crystal Bar crafted by Swarovski is a unique prize and is not available for purchase. The Toblerone Ultimate Gift Box adorned with Swarovski crystals is available exclusively in Travel Retail throughout the campaign period and across airports globally.
3.12 What happens if my receipt is not readable?
Entries with incomplete, illegible, altered, or invalid receipts may be rejected. Please ensure your receipt is clear and fully visible when uploaded.
3.13 How will I know if my entry has been received?
You will receive a confirmation email after successfully submitting your entry. If you do not receive an email, please check your spam or junk folder.
3.14 Can I modify or cancel my entry after submission?
Once an entry has been submitted, it cannot be modified or withdrawn. If you believe you have entered incorrect information, please contact the Promotion support team.
3.15 Is the website available in multiple languages?
Yes. The promotion website is available in English and French.
3.16 What happens if I lose my receipt?
Participants must keep the original receipt used for entry. The Promoter may request a copy of the receipt to validate the winning entry before awarding the prize. Failure to provide a valid receipt may result in disqualification.
3.17 What countries are eligible to participate?
Participation is open to eligible travellers who meet the requirements set out in the Terms & Conditions. Certain countries are excluded from participation.
3.18 Why was my entry rejected?
Entries may be rejected if the receipt is invalid, incomplete, illegible, has already been used, does not meet the minimum spend requirement, or does not comply with the Terms & Conditions.
4. About the Winner
4.1 I won the prize – when will I be contacted?
The winner will be contacted by email within 10 working days following the prize draw. Please ensure that the contact details provided during registration are accurate.
4.2 Who is responsible for organising and paying the associated postage and packaging for shipment?
Toblerone will pay for the delivery costs, excluding any import taxes and customs charges, which would be borne by the winner, as per the terms & conditions.
4.3 Can I track my bar delivery?
The winner will be provided with the shipment information to track their bar delivery.
4.4 What happens if I receive the bar damaged?
Should the bar be damaged in transit to the winner, the bar will be replaced without cost. Once received by the winner, the bar becomes the responsibility of its new owner.
4.5 Do I have to declare the bar / pay customs?
A Toblerone representative will work with the winner to arrange delivery of the prize and advise on any applicable customs, import duties, taxes, or local requirements.
4.6 Which countries does Toblerone ship to?
Toblerone will arrange delivery of winning bars to most countries globally. Please note that certain shipping restrictions may apply depending on the destination – winners will be advised of any restrictions at the time of contact. Import taxes and customs charges are the responsibility of the winner, as per the Terms & Conditions.
4.7 How long does delivery take?
A Toblerone representative will contact the winner within 10 working days following the prize draw to arrange delivery of the prize. Actual delivery timelines will depend on the destination country and the requirements of the secure shipping process. The winner will be provided with shipment tracking information where available.
4.8 What happens if the winner does not respond?
If the winner does not respond within the timeframe specified in the winner notification, or is unable to complete the verification process, the prize may be withdrawn and awarded to another eligible participant, in accordance with the Terms and Conditions.
5. Toblerone Crystal Gift Box
5.1 What is the price of the Toblerone Crystal Gift Box limited edition?
Pricing is set by each retailer independently. As the brand owner, Mondelēz International does not set retail pricing.
5.2 Where and when does it launch?
The Toblerone Ultimate Gift Box adorned with Swarovski crystals is available exclusively in Travel Retail throughout the campaign period and will continue to be available across the extended summer period, while stocks last.
5.3 How many gift boxes are available?
The Toblerone Ultimate Gift Box adorned with Swarovski crystals is a limited edition, available in airports globally over the summer months, while stocks last. Pick up one the next time you travel to avoid disappointment.
5.4 What is the value of the box?
The price of the Ultimate Gift Box may vary by region and location globally. Pricing is set by each retailer independently, but we think it’s priceless.
5.5 How can I use the box at home?
Absolutely. The gift box can have many uses at home, as well as a beautiful display item.
6. Toblerone Crystal Luggage Tag
6.1 How do I qualify for the Crystal Luggage Tag gift-with-purchase?
The Toblerone Crystal Luggage Tag, crafted with Crystals by Swarovski, is offered as a gift-with-purchase when certain spend thresholds on other Toblerone products are achieved. These spend thresholds are defined in each location and may vary.
6.2 Where and when does it launch?
The Toblerone Crystal Luggage Tag adorned with Swarovski Crystals is a limited edition gift-with-purchase, available in selective major airports globally from 23rd June, while stocks last.
6.3 How many luggage tags are available?
The Toblerone Crystal Luggage Tag adorned with Swarovski Crystals is a limited edition, available in airports globally, while stocks last. The total number of luggage tags is not disclosed.
6.4 What is the value of the luggage tag?
The Toblerone Crystal Luggage Tag is not for sale, but as an extra gift goes, we think it’s priceless.